Why Apple will (probably) announce a new iPhone on Sept. 10


The Apple iPhone XS.

Angela Lang/CNET

With Samsung taking a wraps off a Note 10, Note 10 Plus and Note 10 5G last week, it’s soon time for a opposition to step adult to a plate. Every year, Apple needs to whip adult something sparkling if it wants to get people hyped about a subsequent iPhone. The same binds loyal generally for this year. With iPhone sales descending 12% in a mercantile third quarter, profits approaching to drop to $9.6 billion, some-more people trading in their iPhones for Androids, and foe from a Note 10, a association needs to make certain a iPhone 11, 11R and 11 Max (or whatever they’ll be called) will be constrained adequate to pull new business or keep stream business updating.

So when will Apple strictly announce a 2019 iPhones? The association hasn’t sent out invitations to any iPhone events yet, though formed on prior years, we envision Apple will betray a subsequent iPhones on Tuesday, Sept. 10. Keep in mind this is only an prepared guess, and we have no acknowledgment from Apple itself if this date is scold (Apple didn’t immediately respond to a ask to comment.) However, there are a few reasons because this is a likeliest date.

For a past 7 years Apple has announced iPhones possibly in a same week as Labor Day, that is on a initial Monday in September, or a following week. In a past, if a US holiday occurred on Sept. 3 or earlier, Apple announced a iPhone a following week. When Labor Day landed on a Sept. 5 or later, as it did in 2015 and 2016, Apple announced a iPhone a following Wednesday (two days after Labor Day). Peep a draft next to see what we mean:

Apple iPhone recover and proclamation dates (2012-2018)

iPhone indication and year

Announcement date

Release date

iPhone XS/XS Max (2018)

Wednesday, Sept. 12

Friday, Sept. 21

iPhone 8/8 Plus (2017)  

Tuesday, Sept. 12  

Friday, Sept. 22  

iPhone 7/7 Plus (2016)  

Wednesday, Sept. 7  

Friday, Sept. 16  

iPhone 6S/6S Plus (2015)  

Wednesday, Sept. 9  

Friday, Sept. 25   

iPhone 6/6 Plus (2014)  

Tuesday, Sept. 9  

Friday, Sept. 19   

iPhone 5S (2013)  

Tuesday, Sept. 10

Friday, Sept. 20  

iPhone 5 (2012)  

Wednesday, Sept. 12  

Friday, Sept. 21

This year, Labor Day is on Monday, Sept. 2. Keeping with a pattern, Apple would announce a new iPhones a following Tuesday or Wednesday: Sept. 10 or Sept. 11. Either date fits a pattern, though given a news cycle on Sept. 11 is best avoided for apparent reasons, I’d go with Sept. 10 as a safer bet. we also envision preorders will flog off that Friday, Sept. 13.

The date also aligns with a approaching in-store recover and shipping dates too, that we design to both tumble on Friday, Sept. 20. For a final 7 years, we could squeeze a unchanging flagship iPhones on a Friday, around a third week of September, about a week and a half after Apple creates a announcements. Specialty iPhones, like a iPhone XR, iPhone X and iPhone SE shipped out on their possess timelines. Because a iPhone XR was accessible in October, there’s a possibility a iPhone 11R will be in users’ hands in Oct too.

There we have it. we trust Apple will announce a new iPhone 11s on Sept. 10, with preorders on Sept. 13 and shipping starting Sept. 20. Again, though Apple’s acknowledgment these are only predictions, though we’ll find out shortly adequate if I’m correct. Last year we wagered a can of Coke if we incited out to be right, that we was. (I’m still watchful for that soda BTW.) If I’m scold this year we shall wager… a box of Pocky.


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