Home Business This Apple Product Might Not Be Canceled After All

This Apple Product Might Not Be Canceled After All

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Delayed, though potentially not dead.

Ashraf Eassa

When Apple (NASDAQ:AAPL) announced a 2017 iPhone lineup, it also teased a wireless charging appendage dubbed AirPower. Although wireless charging mats are ubiquitous, Apple’s take on a product was almost some-more ambitious. As advertised, AirPower would let users place mixed Apple inclination on a device simultaneously, with significantly some-more leisure of earthy positioning than other wireless charging mats allow. 

But while Apple had told business to design this product to launch in 2018, a year came and went with small some-more than rumors and reports that Apple was struggling mightily to move AirPower into production. Some had utterly realistically believed that a product had been canned.

Image source: Apple.

However, according to a twitter from ChargerLab, citing a “credible source in a supply chain,” AirPower isn’t usually in a works; it’s left into mass production.

While that won’t be a diversion changer for Apple stock, here’s because investors should nonetheless hearten this development.

Incremental revenue

We don’t nonetheless know how Apple will cost AirPower, though if it works as formerly advertised, it will be utterly a differentiated product that a association should be means to assign a critical reward for. Assuming that, and presumption a reasonable apportionment of those with iPhone 8 and newer inclination purchases one, afterwards Apple could be looking during a decent volume of incremental income for a wearables, home, and accessories business segment. 

Most of a iPhones Apple sells now incorporate wireless charging capability, given that underline is enclosed in a iPhone 8, 8 Plus, XR, XS, and XS Max. Only a company’s lowest-end iPhones, a 7 and 7 Plus, don’t support that capability. If Apple releases AirPower soon, afterwards consumers perplexing to confirm between a comparison and cheaper iPhone 7-series smartphones and newer products competence be some-more meddlesome in going with a newer inclination so that they can during some indicate take advantage of AirPower. 

I don’t consider this is something that’ll essentially reshape Apple’s iPhone product mix, though given that a iPhone business is now struggling, each small bit helps.

Saving face

The fact that Apple betrothed AirPower in 2018 and afterwards exited a year though a sight about a device isn’t a good look. Delays are never good — not usually do they meant that products don’t get into customers’ hands sooner, definition mislaid or behind revenue, though they also give a sense of execution issues, that can harm both consumer and financier perceptions.

By bringing this product to marketplace rather than giving adult on it, Apple can save some face. 


Ashraf Eassa has no position in any of a bonds mentioned. The Motley Fool owns shares of and recommends Apple. The Motley Fool has a following options: prolonged Jan 2020 $150 calls on Apple and brief Jan 2020 $155 calls on Apple. The Motley Fool has a avowal policy.

Ashraf Eassa

Ashraf Eassa is a Senior Technology Specialist with The Motley Fool. He’s an gifted and ardent record batch researcher and financier with concentration on semiconductor companies. He binds a B.S. in Computer Science as good as in Mathematics from a University of Vermont. You can write to him during [email protected] — he doesn’t bite!

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