‘Real Michigan’ Cider Trademark Blocked by Apples Certification

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A booze and tough cider association can’t register “Real Michigan” as a heading since of existent outlines that plead Michigan-grown apples, a Trademark Trial and Appeal Board said.

The blurb sense of St. Julian Wine Co. Inc.’s heading is too closely aligned with those of Michigan Apple Committee’s acceptance marks, a house pronounced in a precedential decision. Certification outlines differ from unchanging outlines in that they seem on products that are approved by, not constructed or sole by, a symbol owner. Trademarks can’t upset consumers who competence consider they paint an existent acceptance mark.

The opinion shows that while…

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