Now that the 89th Geneva International Motor Show is over, the stands dismantled, discarded programmes swept away and the hundreds of gleaming new models and concept visions shipped out of the Palexpo exhibition centre, Dr Andy Palmer can reflect on the event’s importance to Aston Martin. “Strategically, it was about giving an insight into Phase 3 of our Second Century plan,” Palmer says. “This is where we are expanding our portfolio.” Having successfully reinvigorated the brand’s core models with the award-winning Vantage, DB11 and DBS Superleggera, the 2019 Geneva Show saw Aston Martin Lagonda make a major announcement: the imminent arrival of a mid-engined supercar.
“Of course, we’d already given insights into DBX and Lagonda,” Palmer continues, “but this year we were able to fill in the jigsaw and answer a lot of questions.” The Aston Martin Lagonda stand presented a magnificent sweep of cars, from road ready through to pure concepts and eagerly awaited new models. In particular, the suite of four mid-engined cars marks a major departure for the brand. “We showed everyone why the Valkyrie exists,” Palmer says simply. The AM-RB 003 and Vanquish Vision Concept continue the bloodline that Valkyrie began and evolved with the Valkyrie AMR Pro. Taken as a set, the four cars are a remarkably coherent demonstration of technological and design evolution.“AM-RB 003 is the bridge to our core car, a true ‘son of Valkryie’,” Palmer continues. “Both cars use our future mid-engined powertrain, the all-new V6 that we’re currently designing in-house.”