In a new talk during Fast Company, Pete Lau reliable that a association will lapse to a roots and start creation bill smartphones again. But a OnePlus CEO also hinted that a association skeleton to enhance into some new products categories…
When OnePlus initial started out, it combined a elementary smartphone labelled during £229 that totally altered a market. The phone was a good performer notwithstanding a unbelievably low price-tag and consumers shortly warmed adult to a thought of mid-range, bill smartphones.
Related: Read a OnePlus 8 review
Since then, things have altered during OnePlus and a association now offers some considerable flagships with large cost tags to match. The phones perform good though they’re not ground-breaking pieces of tech by any means.
In a above-mentioned interview, Lau has pronounced he wants to lapse to creation good all-rounders during unbelievably low prices. This doesn’t indispensably meant we’ve seen a final flagship from a company, though OnePlus loyalists who’ve been patiently watchful for a new bill ventilator will be rewarded for gripping a faith. We’ve been conference rumours about a some-more affordable indication called a OnePlus Z for a while and this could really be what Lau is referring too.
Building cheaper smartphones aren’t a usually strand of devise mentioned in a interview, as Lau also lays out a devise for OnePlus to emanate products in new categories and rise an ecosystem so that these inclination that play easily together. A bit like Apple, though on a most tighter budget.
Part of that devise is to deposit in program to emanate a above-mentioned ecosystem. As forked out by interviewer Jared Newman, many bigger companies have attempted and unsuccessful to do this, so it’s a unsure pierce for OnePlus. But it could meant we’re not distant divided from saying a some-more different operation of products from a company, too.
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So far, a association is being sincerely tight-lipped on what those new products competence demeanour like, though it wouldn’t be startling if we saw a wearable from a association soon.
If we demeanour during identical companies like Realme, Oppo and – to an border – Honor, afterwards we can see a unchanging settlement in terms of building adult a smartphone user bottom and afterwards expanding into new categories.
Just this week Realme announced a new Smartwatch along with a integrate of new TV models (OnePlus has already dived into a AV market). And both Honor and Oppo already have wearable gadgets.
So will we shortly see a code new OnePlus watch? Fingers crossed. But we won’t get any serve hints until a association does a devise proclamation after this year in India.
