The new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max accounted for 66% of U.S. iPhone sales final quarter, according to a new news from Consumer Intelligence Research Partners, LLC (CIRP). The iPhone 11 was many popular, accounting for 37% of sum U.S. sales for a quarter.
“iPhone 11 is a widespread indication in a lineup,” pronounced Josh Lowitz, CIRP Partner and Co-Founder. “Not surprisingly, it took a place of final year’s iPhone XR as a many renouned phone. The some-more costly iPhone 11 Pro and 11 Pro Max together softened share, relations to a identical top-of-the-line iPhone XS and XS Max a year ago. Notably, a oldest and lowest-priced iPhone 8 and 8 Plus had a comparatively tiny 13% share of sales, weaker than a phones in a same positions final year. The recover of a new cost personality iPhone SE and expected retirement of a 8 and 8 Plus should change a sales brew and put even serve importance on newly expelled models in a arriving quarter.”
CIRP estimates a age of a prior phone, among buyers who remained with iOS, has increasing significantly in a past 4 years.
“We see clearly how iPhone owners now keep their phones for increasingly longer time,” pronounced Mike Levin, CIRP Partner and Co-Founder. “In a many new quarter, 28% of buyers kept their aged phone for 3 years or more, compared to usually 12% 4 years ago. A solid high single-digit commission of iPhone buyers ascent their phones any year. So, a good news for Apple is, consumers increasingly buy mostly a newest, some-more costly phones. But, they now keep those phones for a most longer time, good past a standard dual years from a few years ago. This slows a ascent cycle and shortening section direct in a jam-packed market.”
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