Indie Beauty Brands Need Us More Than Ever—Here Are 36 You Can Support Now


We’re now several weeks into a swap existence famous as a COVID-19 pandemic, and while some of us have staid into work-from-home arrangements and found new ways of carrying out even a many paltry tasks on a to-do lists, a startle waves of this tellurian eventuality are still in full effect. There’s a lot some-more to adjust to than only wearing masks outward and blazing by bottles of hand sanitizer at unimaginably high rates—the approach we describe to a larger universe around us has been profoundly altered. It’s a lot to handle, though we wish Who What Wear has been a source of fun during these tough times.

One thing that’s been on a minds is a fee this conditions has taken on tiny businesses. Along with medical providers and other essential workers who’ve found themselves on a frontlines of this crisis, those who possess and work for tiny businesses are also among a many exposed in terms of work. Indie beauty brands are enclosed in this group, but, thankfully, we can help.

With no corporate subsidy and reduction shake room to spend on vicious practices to keep their businesses afloat during these severe times, boutique beauty brands need us beauty lovers to lend a support however we can. Lucky for us all, shopping tiny doesn’t meant sacrificing cool, innovative products. In fact, it’s utterly a opposite! These smaller companies are some of a favorites for a makeup, skincare, hair, nail, and incense products that make adult a daily beauty and wellness rituals. 

Ahead, get proficient with 36 indie beauty brands beauty editors and loyalists are already arcane to that we can support now and always. Remember: Even if shopping beauty products doesn’t arrange on your list of priorities right now (trust us—we get it), take a time to check out their amicable media, fire them a like, or share with a friend. Every small bit helps.

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