Here during Who What Wear UK, we’re all about delivering a latest and biggest selling edits, as authorized by a team. That’s because we’ve combined a new selling column, The Joy of Shopping, that will see me, Joy Montgomery, heading to all your favourite stores to exam out new-in pieces IRL. From summer dresses to a brands we might’ve lost about, ready for changing room selfies aplenty. Is there something you’d like me to cover? Make certain to twitter or Instagram me your requests!
Bursting onto a stage behind in 2013, Other Stories has been one of a few high-street success stories in an certainly dour decade for a sell world. Feeding a consumer’s enterprise for an all-encompassing selling experience, a code combined stores that felt like a arrange of understatedly stylish homes we all wish we had filled with a anticipation habit of an classic cold girl.
Where some brands clamoured for a courtesy with cut prices and throwaway trends, Other Stories became a detached and stylish comparison sister who knew she’d never had to work really tough to reason a attention. And, lo and behold, a nation’s conform lovers flocked to her, drawn in by her cold and collected extraneous and clever change of timelessness and relevance. The ultimate litmus test? Even my shopping-phobic friends are happy to peruse a stores’ rails—and that’s no meant feat.
More than ever, it feels as yet Other Stories is on a income with their pattern offering, drumming into a public’s direct for larger longevity from their conform with minimalist, clean-lined buys that will not usually tarry a seasons though also feel reward interjection to their pithy fabrics and high-end finishes. The explanation is in a feed: You can hardly corkscrew by Instagram though entrance opposite influencers clad in a brand’s wares, both past and present.
I entered Other Stories this week awaiting to learn a horde of 2020 trends, though instead, we was inexorably drawn to a dream choice of mix-and-match staples. we benefaction to we your new deteriorate capsule: Think ideally tailored white shirts, dress-up-dress-down midi dresses, layering favourite pieces and throw-on-and-go jumpsuits. Bring on a resounding ’20s. Scroll down to see and emporium a 19 pieces I’m amatory from Other Stories right now.