This morning, HBO launched a new stretched streaming service: HBO Max, that is a superset of a existent HBO Now offering. You can get a HBO Max app on all Apple devices, though it comes during a price: a HBO partnership with Apple TV Channels is being wound down.
Starting today, a HBO channel has been private from a Apple TV app if we don’t already allow to it. If we are a stream subscriber, a channel will still be manifest for a time being though will not be updated to underline Max-exclusive content.
The HBO Apple TV channel now facilities a carousel promotion a Max service. Tapping on any of a panels leads we to download a HBO Max app.
The prolonged and a brief of it is that HBO wants we to use their use by their application, HBO Max. They are no longer meddlesome in reselling their use by a third-party UI like a Apple TV app interface.
If we are subscribed to HBO by Apple TV Channels, we can download a HBO Max and entrance all a calm during no additional assign around your Apple ID account. If we are entrance to HBO Max afresh, we can use Apple In-App Purchase to allow inside of a HBO Max application.
HBO Max is committed to integrating with a TV app, with shows appearing in a one Apple TV Up Next reserve as good as Siri concept search. But all-in-one Channels support is not on a roadmap.
The pivotal advantage of Apple TV Channels compared to integrated third-party app integrations was that a TV app could play that calm directly, but wanting to flog we out into another company’s app interface. Content from Apple TV Channels could also be downloaded in a same approach we download Apple TV+ or iTunes content, and a subscription was simply common with adult to 6 family members by Family Sharing.
Unfortunately, network seductiveness in Apple TV Channels appears to be on a decrease rather than ascendency. All a vital streaming services entrance onboard have not concluded to being presented as a Channel, namely Disney+, HBO Max, and shortly NBC’s Peacock. The biggest video streaming service, Netflix, has always eschewed any suggestive TV app integration.
As a customer, a best knowledge is accessible when companies determine to be entirely many-sided into one user interface. But calm companies fear that they will remove a cube of a patron attribute by being concerned with something a la grant like Channels. With dedicated apps, they can say patron entrance and compute with new facilities and opposite forms of content.
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