From a creators of a mount egg (for your yoni) and a $75 candle that smells like, well, Gwyneth Paltrow’s yoni, comes…activewear? Today, Goop introduced a first-ever incursion into a engineer universe with G. Sport, an activewear line designed in partnership with Proenza Schouler.
If this was any other launch, Goop would’ve deferred it due to a stream tellurian pandemic. But as a wellness brand, it was a wise time to launch G. Sport for “the Goop village looking to stay healthy,” Shaun Kearney, Goop’s ubiquitous manager of conform and home, told WWD.
Launching currently on Goop.com, a limited-edition collection includes 8 WFH-appropriate styles for women, like activewear staples with cut-out detailing—the Proenza Schouler twist—appearing on a sports bra, bodysuit and t-shirts, and a zipper on a legs of a span of leggings—all labelled underneath $155. The collection’s non-activewear pieces are most pricier, like a $900 light open coupler and a $800 jumpsuit.
Proenza Schouler founders Jack McCollough and Lazaro Hernandez are Goop fans, and they trust Paltrow embodies a Proenza Schouler lady and collaborated on this collection for a PS business who “live in both brands.” For Paltrow, a designers’ cold cause was only what G. Sport needed.
“Tapping Jack McCollough and Lazaro Hernandez’s relentless creativity and street-smart cultured brought an wholly new, cutting-edge feel to a G. Sport world,” Paltrow pronounced to WWD. “And a fact that this was their initial go during a sporting collection done a partnership feel even some-more special. we consider a pieces truly pronounce for themselves.”
Shop a favorite picks from a G. Sport x Proenza Schouler collection below.