Why do we rarely talk about Korean fashion? When fashion week conversations come up, it seems like all we acknowledge is New York, London, Paris, and Milan, but there is one other city that takes fashion week by storm, and it’s time we start discussing it. Seoul fashion week brings out designers who consistently wow with their unconventional designs, graphic prints, and cartoon color schemes, which in turn made us curious about the Korean brands we have been missing out on.
Thanks to the likings of K-pop stars and celebrities of our own like Kylie Jenner and Rihanna, Korean fashion brands have taken off not only in their country of origin but also here in the United States, with retailers like Net-a-Porter and Shopbop selling pieces from brands that will make you do a double take. If you claim to be in the know when it comes to this industry, the take the time to learn about the following Korean fashion brands.
Keep reading to find out which Korean fashion brands are worth knowing about and shop our favorite pieces from each!