Home Life style Concepts & New Balance Reunite for on the 997S Fusion "ESRUC"

Concepts & New Balance Reunite for on the 997S Fusion "ESRUC"

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Boston-born brands Concepts and New Balance are linking up once again for a collaborative sneaker. Finding inspiration in their city’s infamous Curse of the Bambino superstition, the partners are celebrating its 100th anniversary with the revamped 997S Fusion “ESRUC.” Retaining the 997’s OG upper of high-grade pig suede, the iteration arrives in hues of regal purple, pink and gold offset by silver reflective details. The model rests on an elevated midsole retooled with New Balance’s “Encap Reveal” technology and features other like Concepts-branded insoles, a special Concepts box and extra lace sets.

The Concepts x New Balance “ESRUC” drops June 28 exclusively at Patta London for $200 USD.

In other collaborative footwear news, take a look at the upcoming UNDEFEATED x adidas UltraBOOST 1.0 “Blackout.”

Patta London
6 Silver Place
London, W1F 0JS
United Kingdom