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(foto:Elizabeth Whiting  Associates/EWA Stock www.ewastock.com/Elizabeth Whiting  Associates/Corbis)
(foto:www.ewastock.com/Elizabeth Whiting Associates/Corbis)

Il conto alla rovescia verso Natale è iniziato e, in parallelo, è scattata la staffetta ai regali. Secondo un sondaggio Coldiretti-Ixè, tre italiani su quattro, per la precisione il 64% degli intervistati, finiranno i propri acquisti entro il 15 dicembre. Destinando alla voce “festività natalizie” del bilancio familiare, una cifra media di 614 euro, di cui il 38% in regali, il 26% per viaggi o gite fuori porta, il 24% alle vettovaglie per la tavola e il 12% a cinema, teatri e intrattenimento nei giorni liberi. In generale, gli italiani sembrano intenzionati a spendere per questo Natale qualche decina di euro in più rispetto allo scorso anno. E crescono le transazioni online.

Nel complesso, secondo l’Osservatorio e-commerce b2c del Politecnico di Milano, gli acquisti in rete in Italia nel 2016 si attesteranno a quota 19 miliardi 649 milioni di euro, il 18% in più del 2015, circa undici miliardi in più rispetto allo scorso anno. Natale è una pedina strategica in questa maratona a doppia cifra.

Picodi-Black-Friday-2016

Black Friday co: l’antipasto

Prendiamo quello che per gli operatori del settore è l’antipasto sul web della tradizionale corsa ai regali di Natale nelle vie dello shopping: il Black Friday. Un colosso come Amazon ha dichiarato che alle 19 dello scorso 25 novembre erano già stati ordinati 1,1 milioni di prodotti. Il doppio dei 600mila del 2015, di fatto 12 ordinazioni al secondo.

Ha dato numeri altrettanto positivi Crazy Web Shopping, 30 ore di sconti dall’11 al 12 novembre per la seconda edizione dell’evento ideato dal Consorzio del commercio elettronico italiano, Netcomm. “Abbiamo consorziato 140 merchant – spiega il presidente, Roberto Liscia -. Abbiamo assistito a un incremento degli utenti del 309% rispetto allo scorso anno, con un allargamento verso coloro che hanno mai fatto acquisti online”.

Con queste premesse, le aspettative sul Natale digitale sono alte. “Tutti gli anni osserviamo una crescita degli acquisti natalizi attraverso il digitale – prosegue il numero uno di Netcomm -. Quest’anno ci aspettiamo almeno dieci milioni di italiani”.

Fonte: Openjobmetis
Fonte: Openjobmetis

I numeri

Ebay, attraverso una ricerca Tns, ha calcolato che in media i clienti del Belpaese spenderanno per Natale 211 euro a testa. Un dato vicino ai circa 233 euro che risultato dal sondaggio Coldiretti e in crescita dell’8% rispetto alla rilevazione dell’anno precedente. È allineato anche il dato previsionale del Centre for Retail Research di Nottingham, nel Regno Unito, che tra agosto e settembre ha incrociato dati statistici e ricerche con le intenzioni di acquisto di mille clienti e le previsioni di 50 grandi rivenditori per sette mercati europei, tra cui Italia, Stati Uniti e Canada.

Secondo il sondaggio, gli italiani spenderanno 251 euro a famiglia per i regali, a cui aggiungerne 145 per il cibo. Per Coldiretti, il carrello delle cibarie vale 147,3 euro. Il centro inglese calcola che il Natale in Italia genererà incassi per 47,6 miliardi di euro (0,6% sul 2015) e il digitale passerà dai 2,8 miliardi dell’anno scorso agli attuali 3,6 miliardi. Il commercio elettronico avanza sul mobile: per Natale un euro ogni tre viene speso infatti da telefonino.

Lo shopping via mobile ha conosciuto una crescita straordinaria negli ultimi anni, per due ragioni principali. I consumatori comprano online sempre di più attraverso i propri dispositivi mobili e i retailer investono sempre di più nell’esperienza utente – spiega Giulio Montemagno, Senior Vice President International di RetailMeNot, piattaforma di coupon e sconti -. In parallelo, la fiducia negli acquisti online tramite smartphone continua ad aumentare, facendo crescere sia le transazioni pro-capite che il numero di nuovi compratori. Le vendite online tramite tablet cresceranno del 200%, mentre quelle su smartphone del 45% rispetto al 2015”.

Regali di Natale (Foto: JD Hancock / Flickr CC)
(Foto: JD Hancock / Flickr CC)

Regali e viaggi

Cosa regaleranno gli italiani? Per il centro inglese, innanzitutto moda, poi giocattoli ed elettronica. Quest’ultima è stata la più vista durante il Crazy Web shopping, seguita dalla moda. Anche secondo Federconsumatori, che pure stima molto al ribasso la spesa media degli italiani per Natale, a 124 euro circa a famiglia, elettronica e cibo sono le uniche due categorie i cui consumi aumentano. Su Amazon, tra i best seller di dicembre ci sono i libri (l’ultimo Harry Potter in testa), batterie per ricaricare il cellulare fuori casa, i diffusori di olii essenziali e accessori per il computer.

L’acquisto online è a-geografico, mentre noi vogliamo valorizzare il territorio e le micro destinazioni – spiega Liscia – fornendo pacchetti di viaggio sul digitale non tradizionali, ma in ottica aggregante. Se acquisti la degustazione in cantina, ti suggeriamo anche un buon ristorante vicino o la gita in bicicletta che puoi fare nella stessa zona”.

Per Salabam la campagna natalizia è appena iniziata. La startup, che ha trasformato il cofanetto di viaggio in un regalo digitale, ha lanciato la sua offerta attraverso i punti Sisalpay con cui è convenzionata. “Abbiamo oltre 200mila hotel convenzionati. Chi riceve il cofanetto digitale può verificare subito le disponibilità in tempo reale e prenotare”, spiega il direttore vendite, Diego Furlani. Un risultato che nel complesso ha spinto del 300% l’incremento delle iscrizioni al sito.

Nel complesso, per Liscia il commercio digitale italiano ha ancora molta strada da fare. “Il saldo tra import ed export è di 1,5 miliardi di euro a favore delle importazioni – spiega il numero uno di Netcomm -. Non è questione di prezzo, ma di offerta. In Italia ci sono 30mila merchant online, contro i 200mila della Francia e il miliardo in tutta Europa. Abbiamo il 3% delle piattaforme europee, il Paese offre poco”.

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Audi R8 Spyder 2017 : Le modèle mythique fait peau neuve

Voilà une nouvelle qui va ravir tous les amateurs de sensations automobile : le célèbre modèle R8 de la marque allemande Audi a été totalement repensé dans une version Spyder incroyable.

Elle n’a rien à envier à ses principales concurrentes. La nouvelle Audi R8 Spyder est un parfait compromis entre puissance, agilité, confort, beauté et robustesse. Après vous avoir présenté l’Audi R8 2016, ce modèle redéfini les codes de ce que l’on attend d’une voiture de sport.

Entièrement décapotable électriquement, la nouvelle Audi R8 Spyder affiche un look somptueux lorsque sa capote est rabattue. Esthétiquement parlant, c’est une réussite. Son style agressif mais aussi simple lui confère un cachet très spécial.

Mais il n’y a pas que son design qui est un succès : que serait une voiture de sport sans une motorisation exceptionnelle ? Embarquant un moteur V10 5.2 FSI atmosphérique de 540 chevaux et pouvant aller jusqu’à 8700 tours/minute, c’est avec joie que vous pouvez écouter le son que celui-ci émet, d’autant plus si vous roulez en mode décapoté. Préférant le plaisir aux performances, le choix d’un moteur atmosphérique n’est pas anodin et va à l’encontre des modèles de ses concurrents, qui eux privilégient principalement des moteurs turbocompressés : certes la puissance d’accélération s’en trouve impactée, mais le bruit émit par un moteur à technologie atmosphérique procure davantage de plaisir que le bruit venant des versions turbocompressés. De surcroît, si vous choisissez le système d’échappement Sport (en option), le plaisir sera décuplé. Ceci dit, cette Audi n’a rien d’une petite joueuse : avec un 0 à 100km/h avalé en 3,6 petites secondes, un 0 à 200km/h en 11,8 secondes et une vitesse de pointe de 318 km/h, vous avez entre vos mains un véritable bijou automobile.

Avec de telles performances, il était indispensable aux ingénieurs allemands d’améliorer toujours plus la stabilité du véhicule, son confort et son adhérence au sol. Avec des suspensions totalement retravaillées, ses sièges surpiqués et son écran de navigation sur le tableau de bord, c’est un plaisir de conduite inégalé qui s’offre à vous, aussi bien en été dans sa version cabriolet qu’en hiver. La boîte de vitesse S tronic à 7 rapports permet des transmissions douces et agréables qui répondent au doigt et à l’œil au conducteur. Plus légère et maniable, elle affiche également une consommation de carburant en baisse de 10% par rapport aux modèles précédents.

Vendue au prix de 184.000€ pour sa version classique, découvrez cette nouvelle Audi R8 Spyder au travers de la galerie de photos ci-dessous.

audi_r8-spyder1_luxe audi_r8-spyder2_luxe audi_r8-spyder3_luxe audi_r8-spyder4_luxe audi_r8-spyder5_luxe

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Here at Highsnobiety, our interests extend far beyond the world of fashion and sneakers. We’ve always got our finger on the pulse of wider cultural issues and events, so today we’re taking a look at the highly anticipated launch of Super Mario Run

Next week, Apple and Nintendo will finally release Super Mario Run, Nintendo’s launch into mobile gaming via non-Nintendo platforms. As a bit of an international phenom, the move is a pretty big one, not only to the glee of fans but also for the company which had to tweak gameplay in order to get the desired experience.

Thursday night in New York, Nintendo’s Shigeru Miyamoto held a talk at the Apple Store in SoHo to celebrate the game being launched at all Apple Stores starting yesterday. Best known as the creator of some of the most critically acclaimed and best-selling video games of all time, Miyamoto is responsible for having a helping hand in Donkey Kong, Mario, The Legend of Zelda, Star Fox, F-Zero, Pikmin, and Wii. At the launch event he mainly focused on Mario, the carpenter turned plumber, and how Super Mario Run came about.

Why iPhone/iPad?

Nintendo already has their own mobile gaming platform with devices like the DS. But now, Super Mario Run is going off platform, launching exclusively with iPhone/iPad, though reports say it will eventually also come to Android. “We wanted to reach the biggest possible audience,” Miyamoto said. “If you look at the way Nintendo has designed our games, we’ve always focused on a single platform — our own platform — and repeatedly designed the game for that particular platform. The reason we like to do that is when you design a game for multiple platforms you end up having to do a lot of extra work that’s not related to the creative side of game development just to get the game to run on those other platforms.”

While the company has been thinking of transitioning to a smartphone for years, only recently has Nintendo found that the functionality they are able to pull out of a game specific device is matched or even exceeded by that of an iPhone. Reports have also surfaced that Android availability has been shelved because of security issues. This coupled with the the game’s demand for 24/7 internet connectivity while playing will certainly shave off components of the expected user base.

How Does the Game Progress?

What players will notice immediately about the new Mario is that like his name suggests, he’s always running. “We decided that what would be best for novices and experts is that if Mario just always ran,” Miyamoto explained. Upon reviewing game playing habits from Super Mario players, Nintendo found that part of the key to their success was that they never stopped Mario from running on any device, or executing maneuvers mid-run. Conversely new players often reported finding it difficult to run consistently, holding down the B-button and also keep up with the speed of play. To eradicate this as a problem, in the new game Mario consistently runs forward for the duration of the level.

But How Do You Do Anything?

There is only one input mechanism for the new Mario: touch. To the surprise of some, this isn’t the first time the Nintendo franchise has used that option. “One thing I think people around the world often forget is that though we didn’t use positive touch, Nintendo actually used touch as an input mechanism before the iPhone was ever released,” Miyamoto laughed.  His reason for using touch was simple though: accessibility.

“We had gotten a lot of requests for including swipe or 3-D Touch Control but for us it was more interesting for you to just to control using touch and the length of your touch and that’s it.” Miyamoto continued. “We felt that by taking that approach it would be easiest for the widest number of people to easily know what to do and be able to play the game standing up one handed on the train.” Though play on the subway may be difficult going through stations with no Wifi.

When running through the game players tap the screen to get Mario to jump. Quick taps will elicit shorter jumps while longer taps will allow the player to jump higher and further. In a demo of the game available on Apple devices at Apple Stores worldwide now, a double tap makes the user flip in mid-air for a second jump.

So I Can’t Stop?

While you can’t stop Mario on your own, the game is embedded with action boxes. These boxes contain arrows or the universal symbol for pause that will allow the user functionality they couldn’t otherwise obtain. Run (or jump) through the box to activate it. In order to go backwards, you either have to hit one of these boxes, or if you die, you float backwards in a bubble until you tap the screen to start again.

What About Everything Else?

Like every other Mario game there are turtles and other types of foes in the game. For most small-sized foes, Mario will simply jump over them. Players can also jump right before they get to the enemy to vault off of them or jump onto them to smash them down. Mushrooms work similarly to other Mario games, and you can also do shell jumps. The key of Super Mario Run is timing, though everything is premised on tapping to jump at the right moment while already running.

Super Mario Run will be available in the App store in 150 countries for $9.99 USD on December 15. A demo version is available in Apple Stores worldwide now.

  • Writer:
    Mikelle Street
  • Photography:
    Thomas Welch / Highsnobiety.com

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Brett Kilroe made his living making other people visible. As an art director in the music industry for more than two decades, he was responsible for the visual design and branding of acts ranging from Kings of Leon and Foo Fighters to Missy Elliott and Taylor Swift. The iconic cover of Ol’ Dirty Bastard’s solo début, “Return to the 36 Chambers,” featuring the rapper’s face on a public-assistance I.D. card? That’s Kilroe’s work. The wildly different, equally striking English and American covers of the Strokes’ album “Is This It”? Those are his, too. An album is about a certain sound, of course, but it’s also about a certain look. Just as the nose informs what the tongue tastes, the eyes help shape what the ears hear. That’s where Kilroe came in. “He would create the world, the whole back story,” the photographer Dan Winters, a longtime friend and collaborator of Kilroe’s, told me recently.

When Kilroe was given a diagnosis of Stage IV colon cancer, late in 2011, he and Winters embarked together on a more personal project. In the course of the next four years, Winters photographed Kilroe whenever the two were together: at Kilroe’s apartment on Avenue A and at Winters’s beach house off the coast of Georgia, in hotel rooms and hospitals. Early on, there was hope that the cancer might go into remission. “It was a document of this journey, and the destination wasn’t known,” Winters told me. “But we knew we wanted to document it.”

The pictures here, culled from hundreds that Winters took, form a portrait of a man enduring illness and illness’s savage progression. In closeup, Winters observes Kilroe’s scarred torso just after the insertion of a titanium port to deliver chemo directly to his liver, where the cancer had metastasized; he photographs Kilroe’s shorn scalp, where a radiation burn formed, like a crop circle, after the cancer found his head. In one image, from 2014, Kilroe stands against a wall in his underwear, his hands clasped protectively at his groin. His torso, caressed by shadow, is beautiful, still strong with muscle; the bionic bulge of the chemo port presses up through his right pec. A mesh hood delicately encases his head, giving him the uncanny look of one of Robert Mapplethorpe’s dungeon subjects, calm with the authority of desire. But the hood is a medical tool, not a sexual one, there to administer radiation to the skull.

Kilroe was forty-one when he got the diagnosis. He grew old in the space of half a decade. The temptation can be to avert the eyes from such a terrible transformation, to help preserve the dignity of the sick, or to try to lessen one’s own distress. Winters’s pictures, suffused with the tenderness and affection that mark friendship’s special love, are a promise not to abandon his friend by turning away. It takes bravery to do that kind of close looking, just as it does to allow oneself to be looked at. “I fully saw Brett, and I’m grateful for that,” Winters told me.

He also allowed his friend to see himself. Winters showed Kilroe all but the final few pictures; they continued to work on professional projects together during Kilroe’s illness, and remained creative partners through and through. Winters recalled taking one photo, included here, of Kilroe standing in the garage door at Winters’s beach house, holding his chemo bottle. He was struck by the beauty of the light: “I remember saying, ‘This is really amazing, Brett. You’re going to love this.’ “ It felt strange to respond to the moment aesthetically, but Kilroe knew what he meant. “We’re going to look back at these and be glad we made these pictures,” he told Winters.

Earlier this year, Kilroe was moved to Sloan Kettering, where he underwent further treatment before being placed in palliative care. Winters and his wife were constantly at his bedside, along with other shared friends; for the last nine days of Kilroe’s life, Winters slept on the couch in his hospital room. On March 24th, the group spent the day in silence, breaking late in the afternoon to sing “Two of Us,” by the Beatles: a song about going home. Just after they finished, Kilroe stopped breathing. He was forty-five years old. An hour later, Winters took his last picture of his friend. It’s of his hand, fingers open, poised to let go.

Dan Winters’s photos will be on display as part of the exhibit “Windermere: A Celebration of the Life and Work of Brett Robinson Kilroe” at A+E Studios in New York City, June 5th and 6th.

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The Instagram account @genderless_nipples has only been live for a few days, but already has more than 5k followers and some very entertaining comments. They range from opinions about the pain level of nipple piercings — “Lol my nipples hurt waaaay more than my septum” — to debating the demographics of whoever submitted the nipple: “Male? Maybe?,” “Female.” “MAN,” “It’s a teenager whose hair didn’t get dark yet,” and “Is this Asian?” Figuring out which gender (or ethnic group) the nipple belongs to isn’t really the point of the account, but it does make it pretty obvious that sometimes it’s impossible to tell if a nipple belongs to a male or female, and that Instagram’s double standard on censoring nipples is ridiculous. @genderless_nipples has so far received over 100 nipple “donations.”

To the three twenty-something advertising students behind the project — Morgan-Lee Wagner (21), Evelyne Wyss (24), and Marco Russo (28) — the commentary is crucial. “We want people to discuss and debate with each other, get them to think!” they told i-D. “We want to spark a conversation and when people don’t agree and say so, it just adds more petrol to the fire, we welcome that.” By posting close-ups of anonymous nipples, they want to help de-sexualize the female body in certain contexts IRL. “It might even help young moms to feel more comfortable to breastfeed in public, for example,” they say. Wagner, Wyss, and Russo moved to New York from Switzerland, Germany, and Brazil to study, and compare attitudes here to back home. “What we found surprising in comparison to Switzerland and Germany is how here in the US women among each other feel like they need to hide their breasts from each other in the dressing room at the gym, for example. We have open space showers in the gym and women walk around naked in the dressing room not caring much to be honest.”

@genderless_nipples is hardly the first time that often dangerous differences in social attitudes towards male and female bodies have been pointed out. Women from Free the Nipple founder Lina Esco to i-D cover star Adwoa Aboah to Miley Cyrus and Rihanna have helped spark a debate about gender equality online and off. “The nipple is not the main message,” Aboah told us in a video for her Gurls Talk project, which aims to get women to speak up about mental health, body image, and sexuality. “It is this beautiful metaphor for something bigger.” 

And for every Instagram nipple expert helpfully pointing out that “the thing is that the boobs of the women make the men horny but not vice verse,” @genderless_nipples gets far more emails and DMs of gratitude and support. “We even receive just emails without nipples from people with an encouraging message,” the students say. Just two days ago we received an email from Japan from someone who told us how they are struggling in Japan with gender equality. It’s really heartwarming sometimes.”

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If your daily routine includes dating app deep dives, you’re not alone. According to Bumble, women have logged in over four billion times in the past 28 days, making millions of offline matches (awww). But what makes us click on potential soul mates? Here’s a roundup of the kind of profile one-liners, emojis, and animals we fall for every time, as suggested by ELLE.com readers. Boys in the back, take notes: Changing your info takes just a few seconds.

1. A Line About Their Job

“I look at someone’s career before I look at their pictures. The older I get, the more I realize someone who’s serious about their future and engaged in their daily life is someone I want to know.” –Teja, 29

2. A Pic with One (!) Puppy

“I should know better, but puppy pictures get me every time. Although more than one puppy pic generally means he’s compensating for something.” –Heather, 34







3. A Good Joke

“I’m such a goofball that if they are, too, I’ll usually meet them no matter what. I’m really attracted to a specific sense of humor. If I see it on a profile, I’m so intrigued.” –Ari, 24

4. An Inside Joke

“If you’re obsessed with an album or a movie, maybe paste a lyric or a quote. Subculture brings people together really quickly, and I love when there’s instant shorthand.” –Elizabeth, 26

5. A #Feminist Hashtag

“Especially right now, I don’t want to waste any time on men who aren’t advocates for women. Seeing a guy show a real interest in social issues right up front in their profile is huge for me. It doesn’t have to be a manifesto—just a #feminist tag works for me.” –Kassie, 20

6. A Specific Pizza / Taco / Whiskey Place

“Everyone loves tacos.” –Leigh, 36

7. Their Favorite Book

“You can tell a lot about someone by what they’re reading, or you know, if they’re reading! Plus, it gives me something to ask about if we match.” –Reesa, 31

8. Their Instagram Handle

“Please let me stalk you. It’s way more fun that way. Plus, I want to confirm you look like your photos.” –Chantal, 34

9. A Panda Emoji

“Pandas are cool. Emoji are cool. I don’t understand why every guy hasn’t just put like a hundred panda emoji all over their profile. I would be like, ‘When are we going out? Right now?’ Trust me on this one.” –Nicolette, 31

Bonus Round: What Doesn’t Work…

According to our sources: sedated tigers, “work hard, play hard” mantras, photos where you’re surrounded by nubile women, and any form of nastiness (e.g., “If you’re a foodie, you’re gross”) are the surest cock blockers.

Please swipe and type with kindness—and, apparently, panda emoji.

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If you thought Fifty Shades of Grey was sexy, just wait until you watch this trailer. The second official preview for the upcoming sequel, Fifty Shades Darker, just hit the web, and we’re shedding layers in our overly air-conditioned office after watching it.

In the trailer, Christian (Jamie Dornan) begs for Anastasia (Dakota Johnson) back, promising a change in their BDSM-heavy relationship the second time around. But don’t think that doesn’t mean this movie isn’t full of hot and heavy sex scenes. I mean, panties literally drop at the dinner table.

But when all seems to be well in their relationship (for once), a ghost from Christian’s past comes to haunt them. “Do you think you’re the first woman who has tried to change him?” Ana is asked in the trailer as she’s terrifyingly stalked by her boyfriend’s ex.

VIDEO: The Fifty Shades of Grey Penthouse Just Sold for $8 Million

 

Nope, no classic love story to be found here. Watch the new trailer at top and slip into something darker.

RELATED: Dakota Johnson Hits the Beach in a Tiny Bikini to Film Fifty Shades Sequel with Shirtless Jamie Dornan

Fifty Shades Darker is coming in hot to theaters on Feb. 10, 2017.

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Lots to digest, and so little time to do it. Here, based on an arbitrary value system that has been informed by the fact that I have been covering this sort of news the entire year so I pretty much know what I’m talking about, the 10 most 2016 pop-culture moments of 2016, ranked from least impactful (but that’s the “pop” bit, isn’t it?) to most.

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