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At $116, Apple (NASDAQ:AAPL) batch might not be a same shopping eventuality it was in late Aug when shares traded tighten to $100, though about $19 subsequent a all-time high, and with shares trade during a suggestive bonus to a SP 500, a batch is still looking tasty. Indeed, some of a really concerns that might be gripping a batch suppressed are arguably trite — specifically, worries about Apple’s loss expansion intensity for Apple’s iPhone business in China.

Enter Apple CEO Tim Cook: The one chairman who would know best about Apple’s struggles in China seems to be a many bullish on a company’s intensity in a country.

During Apple’s Sep event, a CEO described iPhone sales around a creation as flourishing “by leaps and bounds.” China, specifically, is among a hottest markets, with iPhone sales in a nation mountainous 75%, year over year, during a final quarter, Cook said, observant this expansion simply trumps a 4% decrease in year-over-year sales for a rest of a industry’s opening in a country.

“But this information is from a second calendar quarter,” some critics might protest, “What about direct for iPhone in China today?” iPhone continues to be a blockbuster strike in China, according to a many new information supposing by Apple — information that was collected after China’s preference to amalgamate a currency.

“Growth in iPhone activations has indeed accelerated over a past few weeks,” Cook pronounced in a open minute to CNBC’s Mad Money TV horde and financier Jim Cramer on Aug 24. The bullish note from Cook came only as Apple batch was trade around $103, and substantially during a time when a association was spending billions of dollars repurchasing a possess shares.

“I continue to trust that China represents an rare eventuality over a prolonged term,” Cook pronounced after in a letter.

Apple in China: What’s next?

Probably some-more plain growth. Apple has dual near-term catalysts operative in a preference for iPhone sales in China.

1. An iPhone launch in China. Last year, China was particularly absent from a launch countries for iPhone. The phone didn’t launch in a world’s largest smartphone marketplace until Oct 17 — about a month after it launched in a U.S. But this year a association is bringing a latest iPhone indication to China on a same day it will be accessible in stores in a U.S.: Sep 25.

And a iPhone 6s and 6s Plus demeanour staid to be a winning twin in China. Given a stream prohibited strain for Apple’s iPhone 6 and 6 Plus line, that noted a tech giant’s initial incursion into phablet territory, in China, Apple is only adding fuel to a glow with a softened versions of a same form factor.

2. Plenty of room for serve LTE penetration. The biggest motorist for Apple’s iPhone success in China has been a country’s flourishing 4G penetration. This large matter started gaining steam in Jan 2014 when Apple launched a initial iPhone with a world’s largest carrier, China Mobile, alongside a carrier’s assertive rollout of a 4G network.

Since Jan 2014, a China’s biggest wireless carrier’s 4G business have soared from 0 to 209 million. Going forward, a eventuality for serve 4G invasion stays enormous. China Mobile now has 210 million 3G customers.

China might be adult opposite some challenging headwinds. But Apple looks staid to continue charging tough amid these challenges.

Daniel Sparks owns shares of Apple. The Motley Fool owns and recommends Apple. The Motley Fool recommends China Mobile. Try any of a Foolish newsletter services giveaway for 30 days. We Fools might not all reason a same opinions, though we all trust that deliberation a different operation of insights creates us improved investors. The Motley Fool has a avowal policy.

The Motley Fool is a USA TODAY calm partner charity financial news, research and explanation designed to assistance people take control of their financial lives. Its calm is constructed exclusively of USA TODAY.The Motley Fool is a USA TODAY calm partner charity financial news, research and explanation designed to assistance people take control of their financial lives. Its calm is constructed exclusively of USA TODAY.

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iOS 9 has been a flattering bad recover so distant utterly honestly.

So most loiter and instability on many devices. 4s, 5s, 6, 6 Plus, and some iPads. So most that we had to hillside to 8.4.1. Sure, it’s usually a “.0″ recover for now, though it gives a terrible initial sense deliberation iOS 9 is supposed to improve a knowledge of iOS 8. Not even close. The usually alleviation we saw was a battery life.

I wish Apple creates some extreme improvements with iOS 9.1.

Going by a beta 9.1 release, loiter is still fundamental so we wouldn’t design too most of an alleviation in that regard.

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Dear Apple,

I am a veteran publisher who has been enjoying your products given a second grade, when we used an Apple IIe to write my first-ever propagandize paper. I’m sincerely certain my relatives paid for that computer, usually like I’ve paid for successive Apple


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laptops, phones and tablets.

But now I’m severely meditative of robbing your store during a internal mall.

To be clear, we don’t need to put your “geniuses” on a surveillance for someone perplexing to slot an iPad mini. My devise is to travel in, find a device that we want, surprise a store worker that I’m holding it and afterwards leave. Perhaps afterwards conduct over to that sushi place opposite a corridor. If we wish to spend a income on verbatim bells and whistles, that’s adult to you.

But we assume we won’t unequivocally mind. After all, we recently expelled a new handling complement that allows for all sorts of ad-blocking extensions. In other words, we motionless that consumers have a right to not compensate for most of my calm here during Fortune.

Perhaps we enclosed such coherence since some consumers trust a costs of a promotion — namely, surreptitious costs like cookies and other tracking program — is too high. Kind of like some consumers competence feel $350 is too most to spend for an entry-level watch, or $19.99 for a USB cable.

Perhaps we are simply perplexing to assistance consumers who trust online ads take divided from a user experience, by augmenting bucket times and cluttering adult a screen. In other words, this is your approach of revelation us to optimize a product. Kind of like how we wish my iPad didn’t always run out of battery life while my daughter is regulating it on a two-hour automobile ride. Really Apple, if we usually would urge this partial of a user experience, afterwards we wouldn’t need to take from you. I’m a plant here.

Then again, there is a third possibility: You are sealed in a conflict for digital leverage with Google


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, and don’t give a mote about who gets harm in a process. Well, I’m holding my family on vacation subsequent month and some additional spending money would unequivocally go a prolonged way. And one of those Withings home video cameras would make me feel some-more gentle that a lady we compensate to feed a cats is indeed display up. So if weakling self-interest is fine by you, it’s fine by me.

Again, I’m not perplexing to bluster you. I’m a clinging user of your products, usually like so many of your business are clinging users of online content. Instead, cruise my tentative purloin to be a sincerest form of flattery.

Thanks in allege for understanding, and best wishes for your destiny prosperity.

Sincerely,
Dan Primack, employed author (for now)

 

(h/t to @danielseaman for a twitter that desirous this post. For another perspective of a ad-blocking controversy, greatfully check out my co-worker Mathew Ingram’s most some-more sensitive post)

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Apple introduced us to a revamped chronicle of a Apple TV during a Hey Siri event last week, though even bigger changes competence be in store for a device. The tech association filed to heading Siri Remote on Sept. 9 — a same day as a event — and a papers spirit during a probability of a new Apple TV digging even deeper into a universe of home automation, according to Patently Apple.

The Siri Remote heading paperwork, that was filed underneath International Class 009, privately creates reference to “home automation hubs,” as a news points out. Though a information is by no means confirmation, this suggests that a association sees Apple TV as a intensity authority core of all your house’s connected devices.

Related: New Apple TV brings hold remote and tvOS, embraces games and Siri

Apple’s all about simplicity, so it would make clarity to have a singular hub. Currently, Apple TV is stuffing a party niche, while Apple’s HomeKit complement works with a constantly expanding list of concordant connected gadgets, and a complement is even some-more integrated with inclination like a iPad and iPhone interjection to new facilities in iOS 9.

Before a iOS 9 update, HomeKit was contingent on a Apple TV, requiring a third-generation or after device to concede users to work inclination with Siri from outward of a home. Although users can now take advantage of iCloud to remotely control their intelligent devices, it still seems like Apple wants all of us regulating Apple mobile devices to control a home appliances, while a Apple TV acts as a executive shaken complement to run a show. In other words, we can run your intelligent home though an Apple TV, though a knowledge competence be extended if we have one.

Possibilities are abundant for Apple TV as a authority center, permitting users to control everything from the garage doorway to a vital room blinds, with modernized training by a cloud to indeed adjust to any individual’s daily routine.

In a meantime, both Apple TV and HomeKit have seen recent enhancements. Using a new Siri Remote, Apple TV has gotten smarter and is set to improve the party experience. The device is now syncing a flourishing series of media devices, as good as responding to increasingly modernized commands from users. Meanwhile, some-more device makers than ever before are achieving harmony with HomeKit.

While we’re still not certain only how integral the new Apple TV will be in regards to home automation, it’s transparent that Apple is anticipating to rise a HomeKit complement into a absolute apparatus to assistance create the intelligent home of a future. And a Apple TV only competence be a key.

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We found out in May that Jony Ive was taking a step behind from Apple’s day-to-day operations to fill a purpose of arch pattern officer during a company. In further to running a industrial pattern and user interface of a company’s products, we schooled that he would also concentration on things like a demeanour and feel of Apple’s sell stores. One of a initial to open underneath his slip is in Brussels, Belgium, and interjection to a press preview we now have a peek of what Apple stores will start to demeanour like.

Belgian website ANV has a series of photos of a interior and extraneous of a store. At initial peek it looks identical to other Apple sell shops — giant panes of glass, a large white Apple trademark unresolved over a entrance, a dozen tables surfaced with inclination — but when we demeanour a small closer you’ll comprehend a new store’s demeanour is most reduction stark. Potted trees and walls done with clay section and timber seem to elicit a most opposite feeling than what you’re substantially used to when it comes to a inside of an Apple store. This new demeanour is presumably being rolled out to other stores in a nearby future, though in a meantime we can go take a demeanour during a rest of a photos here. Now all we need is an ad for a store narrated by Ive himself.

Verge Video: iOS 9 review

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Most analysts who weighed in progressing this week took during face value Apple’s matter that pre-orders final weekend for a iPhone 6S were “very strong” around a world, that online orders for a iPhone 6S Plus were “exceptionally strong” and that a new iPhones were “on gait to kick final year’s 10 million initial weekend record.”

Not Pacific Crest’s Andy Hargreaves.

“Apple’s statement,” he wrote in a note to clients Thursday, “appears to be a matter on supply. Relative to demand, a majority of information points suggests that direct for a iPhone 6s is reduce than it was for a iPhone 6, presumably meaningfully so. This includes Google hunt data, device conveyance times, third-party surveys, a miss of comments from carriers, and a miss of quantitative criticism on pre-orders in Apple’s statement.”

That’s a initial time I’ve seen an researcher offer a Google hunt and dual lacks of criticism as reasons to call BS on Tim Cook’s Apple. I’m going to revisit this in a week and a half, if and when Apple discloses initial weekend sales.

Follow Philip Elmer-DeWitt on Twitter during @philiped. Read his Apple


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coverage during
fortune.com/ped or allow around his RSS feed.

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With a iPhone 6s, Apple has upped a ante in a long-lived showdown between a dual heading smartphones.  So, what’s changed?

iOS 9

Just expelled this week, there is small visually to heed iOS 9 from iOS 8 yet there are some clear improvements. For example: a smaller footprint (the refurbish requires usually 1.3GB, about a third of a 4.58GB space indispensable for iOS 8), improved battery life (up to an additional hour and even some-more with Low Power Mode), faster opening (e.g., smoother scrolling, animations), and increased confidence with a choice for 6-digit passcode instead of usually 4. And Apple has combined 3D Touch, a underline it talked a lot about when announcing a 6s progressing this month: depending on how we press a screen, we can trigger actions like removing a demeanour during a essence of an email or removing a demeanour during a website before we go there.

Related: Early signs prove clever direct for Apple’s new iPhone 6s and 6s Plus

But Apple is also personification catch-up to Android (which a Galaxy S6 uses, yet overlaid with Samsung’s TouchWiz interface).  Siri, for example, now offers suggestions of what app you’ll wish to use next, a underline Android has polished with Google Now (and some would contend is still forward of Apple). iOS 9 also facilities a “Back to” frame during a tip left of a shade – for switching between apps – a capability Android has had for years. 

A9

As Apple typically does with a “s” iPhones, it has bumped adult a internals yet left a outmost pattern alone.  The biggest singular inner change is a new A9 processor.  It’s Apple’s third era of 64-bit processors. Not surprisingly, a A9 is faster than a previous-generation A8 (up to 70 to 90 percent faster, depending on what it’s doing).  Faster processors meant snappier apps, improved gaming, and higher-resolution video – to discuss usually a few. 

Related: Apple unveils iPad Pro, new iPhones, revamps Apple TV

All of that relates to Samsung’s newest processor too. The latest 64-bit Exynos processor (designed by Samsung) inside a Galaxy S6, a Galaxy S6 edge, and Galaxy S6 edge+ is also able and fast. Bottom line: Because it’s such a vicious component, both Apple and Samsung have turn really skilful during creation fast, cutting-edge silicon.  iPhone and Galaxy owners aren’t going to notice any vivid differences in many cases. 

Camera

For reviewers, this is mostly during a tip of a list given a smartphone’s camera is a usually camera for many consumers now.  Apple didn’t defect with a 6s.   It has stepped adult to a 12-megapixel camera (after adhering with 8-megapixels for a final several years) and introduced some-more modernized particular pixel record too.  

Related: iPhone 6s: The 9 best new features

For Apple, a camera ascent was positively essential given a 16-megapixel camera in a Galaxy S6 is a large alleviation over prior Samsung cameras and it has perceived some-more than a few intense reviews.  Has Apple intended a personification field? We’ll know in a entrance weeks. 

External design/display

This is a partial that hasn’t altered during all on a iPhone 6s. In gripping with past Apple s upgrades, a 6S looks usually like a 6 (and a 6s Plus is matching to a 6 Plus). It’s value mentioning given Samsung has been bustling creation changes to a Galaxy flagship phones.  The Galaxy S6 corner and edge+ have winding displays that hang around a edges.  While some reviews have questioned a practicality of a corner shade (e.g., “tricky to hold”) it’s but a large depart from a customary prosaic screen. Samsung also offers incomparable displays with improved resolution: a S6 has a 5.1-inch arrangement contra a iPhone 6s’ 4.7-incher and Samsung squeezes in a incomparable arrangement but creation a S6 appreciably bigger than a iPhone 6s.

Conclusion

Any lead (real or imagined) that Apple has over Samsung’s S6 with a iPhone 6s won’t final long. But design a lot some-more courtesy focused on a 6s in a entrance weeks and months given it’s a new child on a block.

 

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If we appropriate down, we see new notifications, presented as a straight list. You can now spin a doorknob to corkscrew by them. It’s accessible to check your arriving calendar this way, or see calls and texts you’ve missed.

If we appropriate up from a watch face, we see “glances”—display screens for stocks, weather, battery charge, stairs taken, and so on. These are like a complement tray in Windows, or a standing indicators during a tip of a phone. This time, they’re organised in a plane row.

Put it all together, and a landscape of a Apple Watch looks like an inverted T.

image

OK, fine. But now some questions.

Why are Glances decorated horizontally, and Notifications vertically?

Why does a climax let we corkscrew by Notifications, though not Glances? (To pierce among Glances, we contingency appropriate opposite a shade with your finger; a climax does nothing.)

And what about a Home screen, where a icons for your full apps live? It’s not even on that mental map. Seems like that’s a rather vicious destination.

Above all: Why allot vicious navigation facilities to swiping up and down from a executive watch face, though omit left and right? Right now, swiping left or right does nothing. The core quarrel in a blueprint above is empty.

Problem 2: Mismatched emphasis

Here’s another treacherous issue: Apple has reserved distinguished controls to problematic features, and clamp versa.

For example, there’s that huge, gleaming, oval symbol on a corner of a watch—the Side Button.

You would design it to do something important, like opening a Home shade where your apps are. But no.

When we press it, we open a arrange of communications center—a speed-dial list of people we competence wish to call or text:

image

But communication is a watch’s least compelling feature. Nobody, nobody, is frequently going to make phone calls on a watch. That involves holding your wrist adult to your conduct like some kind of whackjob, struggling to hear a small speaker.

Look, we have an iPhone with we (the Watch can’t make phone calls though it); wouldn’t we customarily use that to make calls?

Texting is heavily compromised, too. The Apple Watch offers we 3 ways to do it: Choose from a canned list of messages (“Yes,” “No,” “On my way,” etc.); foreordain content and let Siri register it (with no approach to make corrections); or record an audio clip.

The canned replies are accessible when you’re receiving text messages—quicker than pulling your phone from your pocket. But remember, a purpose of a side symbol is to initiate calls or content exchanges. And a watch is not really good during that.

In other words, a side button—this huge, important-looking earthy control—is something we use customarily rarely.

Problem 3: The dark Home screen

On a Watch’s uncanny program layout, as remarkable earlier, apps aren’t anywhere during all. No matter where we start, we can’t appropriate your approach to a Home screen.

image

The customarily approach to find them is to click a Watch’s crown.

OK, we could substantially learn that: Clicking a climax is like clicking a Home button. Clicking it always opens a Home screen.

Except that it doesn’t. If you’re in Glances or Notifications, dire a climax once takes we behind to a watch face; a second press opens a Home screen.

Well, we could substantially learn that: The initial crown-click opens a watch face, and a second crown-click opens a Home screen.

Except that’s not always how it works, either.

If you’re in an app, like Mail, a proof is reversed. This time, a initial crown-click opens a Home screen, and a second crown-click opens a watch face!

How is anyone ostensible to learn that?

How to repair it

Herewith, we offer a redesign for Watch OS 3—a approach to vastly facilitate a facilities that a watch already has. It’s a elementary re-imagining that now solves all of a problems described above. Instead of a Inverted T, we wish to deliver a Logical H.

Ready?

First fix: Fill in a blank core quarrel of a map—with new apps, and a Home shade and that communications center. 

Now we never have to know some tip method of knob-presses when we wish to strech a Home shade (or a Communications screen); customarily appropriate right from a watch face! Or appropriate left for your many recently used app.

The new map looks like this:

image

Ah, though now there’s another problem: a climax is a illusory apparatus for scrolling, though it’s been designed to corkscrew vertically.

So here’s a second fix: Turn that whole map 90 degrees. Now all scrolling is consistently vertical, so that a climax always creates sense. You can corkscrew plumb by your notifications, or your Glances, or your apps—you never have to change mental gears.

Final fix: Reassign that large side button. Let it now open a Home screen, always, customarily like a symbol on a iPhone.

Let a crown always meant “time”—pressing it always opens a time face, no matter where we are.

Let a button always mean “software.” It always opens a Home screen, no matter where you’re starting.

Now then. A change like this won’t repair a battery-life issue, a cost problem, or a iPhone requirement. But it would absolutely, definitely make this watch easier to learn and use.

A word about complications

Now, this mainstay isn’t meant to be a bash-Apple session. The Apple Watch is a truly pleasing object, and we won’t find improved hardware on a smartwatch. The shade is gorgeous, a hold response is liquid and satisfying, a wireless connectors are impressive. And in Watch OS 2, a watch can do even some-more things on a own, though a phone. (If it’s in WiFi, for example, it can make FaceTime audio calls or send iMessage texts.)

But a navigation! After months of regulating a Apple Watch, we can customarily find what we wish to find, though a proof of a blueprint still creates no sense. 

When Apple describes a new facilities of Watch OS 2, it points out that we can now implement other program companies’ complications.

Apple adopted that hapless tenure from a inner lingo of a watch industry. In a area of normal watches, a snarl is any underline over revelation a time, like a day/date readout or a stopwatch. On an Apple Watch, a snarl is a small information display—weather, health, stocks, whatever—that we can implement onto some of a watch faces, like a ones summarized on this screen:

image

So in a watch industry, a snarl is desirable. But in a wiring world, snarl has zero though disastrous connotations. It’s strange that Apple is unexpected concurrently embracing complications and complication.

For decades, Apple stood for simplicity. The Mac. The iPod. The iMac. The iPhone. The iPad. Each one had fewer features than a rivals—and therefore offering a most shorter training curve. People could master them quickly, earning Apple millions of clinging lifetime fans.

But with a Watch, Apple seems to have taken a really opposite road—the “more is better” road. The universe is full of “more is better” companies that don’t know when to stop pier on features. Let’s wish that, as it continues to deliver and labour a products, Apple realizes a virtues of simplicity. Those virtues, after all, are what done Apple what it is today.

David Pogue is a owner of Yahoo Tech. On a Web, he’s davidpogue.com. On Twitter, he’s @pogue. On email, he’s [email protected] He welcomes non-toxic comments in a Comments below. 

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