Apple’s ‘Bounce’ Ad for AirPods Wins Best of Show during ADC Awards


The agency’s “Bounce” ad for Apple’s AirPods, a witty 2-minute film that follows a man’s surprising morning commute, won a desired Black Cube for Best in Show. “Bounce” was combined in partnership with prolongation companies Framestore and Pulse Films.

The Apple spot, that we can review some-more about here, took home a series of accolades during this year’s ADC Awards, including dual Best of Discipline designations—one in Advertising, another in Motion/Film/Gaming Craft—and 4 Gold Cubes.

TBWAMedia Arts Lab Los Angeles was named ADC’s Agency of a Year by ADC, while Pulse Films scored Production Company of a Year. Perhaps unsurprisingly, Apple snagged Client of a Year. For a second year in a row, jurors awarded Network of a Year to TBWA Worldwide.

Microsoft’s “Changing a Game” debate for Microsoft, that has spotless adult during attention awards shows over a past year, now has another fame underneath a belt: Best of Discipline in Integrated.

“The Tampon Book,” a plan dreamed adult by Scholz Friends Berlin for The Female Company that’s also racked adult a wins on a awards circuit, won Best of Discipline in Brand/Communication Design.

“Go Back to Africa,” a debate combined for lifestyle height Black Abroad, picked adult Best of Discipline in Interactive.

A series of agencies perceived Gold Cubes in a Advertising difficulty during a 2020 ADC Awards. 72andSunny New York and prolongation association Anonymous Content won dual Gold Cubes for ”Ice Cream for Adults,” a Halo Top campaign. BBDO New York, along with prolongation association Smuggler, also won dual Gold Cubes for “Back to School Essentials,” a differing PSA for Sandy Hook Promise.

GSDM picked adult a Gold Cube for assisting Popeyes win final year’s duck sandwich wars, while BETC Paris won one for Lacoste’s “Crocodile Inside” campaign.

“It might not be a time to applaud as usual, though a attention can positively use some certain news right now,” pronounced Kevin Swanepoel, CEO of The One Club. “When we announced ADC 99th finalists a few weeks ago, a response was overwhelmingly positive, with many creatives charity scream outs on amicable media to colleagues and competitors alike, and thanking us for bringing some good news during a time when things are rough.”

The One Club, like many organizations, has changed fast in new months to transition a programming and several awards shows online due to a widespread of a coronavirus. In March, a classification done a preference to pierce a annual Creative Week, that typically takes place in New York, online.

Last month, it stretched Creative Week into a monthlong streaming eventuality featuring a brew of pre-recorded talks and live panels, as good as Instagram takeovers.

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