Apple touts ‘broadcast quality’ of iPhone cameras as Hollywood adapts to at-home production


Last month, ABC announced that it was teaming adult with Apple for assistance producing American Idol from home amid COVID-19. In a new matter today, Apple touts a coherence and “broadcast quality” video offering by a iPhone for these situations.

TechCrunch has some-more sum on a supply ABC has supposing to American Idol contestants and hosts, that includes 3 iPhone 11 Pros, a tripod, and a ring light:

The ABC show’s producers are promulgation home studio rigs to any of a contestants and judges to fire a final few episodes of a season. It’s a three-camera setup, including 3 iPhone 11 Pros, a tripod and a ring light. The prolongation group is assisting out with camera setup and modifying during a protected distance, from home.

Of course, this is a many some-more formidable complement than many people need, though it’s engaging to see a promote prolongation proceed practical to a iPhone ecosystem. In a matter today, Apple touted a many use cases for a iPhone right now:

We know that people are relying on their favorite shows while staying during home, and we are happy to be a partial of that routine with a group during American Idol. iPhone offers a singular resolution to broach promote peculiarity video, in a palm of your hand, while gripping prolongation staff and on-air talent protected and in their homes.

So far, we’ve seen a accumulation of TV shows and other broadcasts take advantage of Apple apparatus for at-home production. For instance, Peloton teamed adult with Apple for a “Live from Home” aptness classes, while CBS is regulating FaceTime to furnish an whole part of a play “All Rise.” Apple’s online-only WWDC kicks off subsequent month, and we can design iPhone cameras to play a large purpose there as well.

Read some-more during a links below:

  • Conan O’Brien will use an iPhone to fire his TBS uncover from home
  • CBS regulating FaceTime to emanate new part of play ‘All Rise’ during COVID-19 pandemic
  • Al Roker shows off his backyard ‘Today Show’ promote setup with twin iPhones + iPad Pro
  • ABC turns to Apple for assistance producing ‘American Idol’ from home during COVID-19

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