Apple and Alphabet’s Google corporate brands forsaken in an annual consult while Amazon confirmed a tip mark for a third uninterrupted year, and electric carmaker Tesla rocketed aloft after promulgation a red Roadster into space.
IPhone builder Apple forsaken to 29th from a prior position of No. 5, and Google forsaken from 8th to No. 28. Apple had ranked No. 2 as recently as 2016, according to a annual Harris Poll Reputation Quotient check expelled Tuesday.
The poll, conducted given 1999, surveyed 25,800 US adults from Dec. 11 to Jan. 12 on a reputations of a “most visible” corporate brands.
John Gerzema, CEO of a Harris Poll, told Reuters in an talk that a expected reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out giveaway offerings like a Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced a iPod, iPhone and iPad.
“Google and Apple, during this moment, are arrange of in valleys,” Gerzema said. “We’re not utterly to self-driving cars yet. We’re not nonetheless saying all a things in synthetic comprehension they’re going to do.”
Meanwhile, Amazon hold on to a No. 1 spot, that it has hold for 5 years with a difference of 2015, when it slipped to No. 2. Gerzema attributed Amazon’s ranking to a expanding footprint in consumers’ lives into areas like groceries around a Whole Foods acquisition.
Elon Musk’s Tesla climbed from No. 9 to No. 3 on a strength of promulgation a Tesla Roadster into space aboard a SpaceX rocket — notwithstanding passing success delivering cars on time on Earth, Gerzema said.
“He’s a modern-day fair barker — it’s incredible,” Gerzema pronounced of Musk. “This ‘The Right Stuff’ opinion is means to constraint a public’s imagination when each news title is impossibly negative. They’re stuffing a blank of optimism.”
For a part, Facebook’s repute softened in a 2018 study, notwithstanding being a aim of questions from US lawmakers about a purpose of amicable media in Russia’s efforts to change a US presidential choosing in 2016. Facebook ranked 51st, a best display given 2014, when it ranked 38th, a top a organisation ever ranked in a poll.
This year, film prolongation association The Weinstein Co. done a entrance during 99th out of 100 on a list after some-more than 70 women indicted co-founder Harvey Weinstein of passionate misconduct, including rape. Weinstein has denied carrying non-consensual sex with anyone.
Last place went to Japanese automobile tools retailer Takata Corp., whose airbags can raze with too most force and have been related to during slightest 22 deaths and hundreds of injuries, call a largest remember in automotive story and forcing Takata and a US unit, TK Holdings Inc., into bankruptcy.
Here’s a Top Ten list from Harris:
- Wegmans Food Markets
- Tesla Motors
- The Walt Disney Co.
- HEB Grocery
- United Parcel Service
- Publix Super Markets